At Dam Good Fish, we’ve always stood for more than just seafood. For us, it’s about delivering fish that’s good for you and good for the planet. Now, with our striking new brand identity, we are reaffirming that mission while setting the stage for an exciting new chapter in sustainable seafood for India.
A Rebrand with Purpose
Our new identity is more than a fresh look — it’s a statement of intent. It reflects our evolution as a brand and our growing role in reshaping how Indians see and consume seafood.
The rebrand includes:
· A refreshed visual identity that tells our story of freshness, sustainability, and trust.
· A revamped website designed to make seafood education, access, and engagement simpler for today’s consumers.
· An evolved product narrative that celebrates our philosophy of clean, chemical-free fish delivered responsibly from dam to plate.
The Story Behind the Logo
Every element of our new logo is designed with meaning:
· The Waves: Represent our roots in sourcing from natural wild waters — a stark contrast to the chemically controlled environments of industrial farming.
· The Fish Icon: Keeps us grounded in our sole focus — premium seafood that is pure, clean, and distraction-free.
· The Hook: A symbol of traditional, ethical fishing practices in an age dominated by mass production.
· The Colors:
o Red draws from the natural warmth of fresh fish meat.
o Blue reflects pristine waters where good fish thrive.
Together, these elements symbolize our commitment to transparency, sustainability, and responsible growth.
Freshness Meets Responsibility
Our practices remain unchanged at the core — and that’s what makes this rebrand special. With no antibiotics, growth hormones, or artificial feeds, combined with a cold-chain verified supply system, Dam Good Fish continues to raise the bar for premium, sustainable seafood in India.
A Word from the Founder
Shailesh Patel, Co-Founder of Dam Good Fish, shares:
“This rebranding is more than just a new look — it’s an evolution of our purpose. We’re making conscious seafood consumption a mainstream choice, by making it easy, exciting, and accessible.”
About Dam Good Fish
Founded by Shobhit Gaur and Shailesh Patel, Dam Good Fish is India’s pioneering seafood brand delivering clean, sustainable, dam-sourced freshwater fish to modern consumers. Rooted in transparency, innovation, and impact, we combine wild-caught traditions with modern aquaculture practices to redefine seafood for today’s India.
Final Word
This new identity signals more than change — it’s a promise renewed. A promise to keep bringing India fish that’s fresh, sustainable, and truly Dam Good.
Because it’s not just fish - it’s Dam Good Fish.
